Intellectual Athlete is the playground inside the mind of Greg Plater. A character study of a professional athlete, artist, world-explorer, and lifelong underdog on an unconventional path to continuing self-discovery. The work is reflective of his playfully rebellious spirit, using expression as a vehicle to transcend identity markers that often define the limits of human perception through societal and normative conformity.
Greg has always thought of sport as a means to express his personality, seeing the court as a canvas and his body as a brush that paints a picture. Each time being the chance to create a new beautiful work of art infused with rhythm and flow. He’s never been the stereotypical athlete but more of an out of the box thinker who can creatively solve problems through the process of play with intention (Practice Mode). By empowering others to unlock their inner-potential, he can find joy in leading by example – continuing impact on and off the court. When our souls are free we can find magic and meaning in any medium.
IA Studio specializes in creative collaborations and products, community, education, and culture-centric media.
Practice Mode is the IA scientific method, our mamba mentality, our forever flow state.
Artistic Truth Opens Minds (A.T.O.M) is a reference to the collective creativity in our dna. When innovators break ground so does humanity, so we must let them lead the way.
All Purpose Joints are the timeless artifacts in our orbit that provide higher alignment in our lives. These are the essentials, the deep cuts, those tangible and intangibles that feel like home.
Timeless excellence isn’t a goal, it’s the standard.
The Hidden Archetype
Who? The rebellious spirits of counterculture and next wave of leaders who possess DNA of altruistic nature. For us the box to think outside of doesn’t exist, catapulting the capabilities of our limitless potential. When most go left we go right, embracing our vulnerability and imperfections whole heartedly. We build bridges, tell stories, and connected the often unconnected. We take bits and pieces from this world to build our own, leading with empathy and optimism. Deny clout-based hype, absorb the soul.
What? This is the world in my mind, that moves with its own frequencies, holds its own rules, and escapes the boundaries of limitation.
Where? The journey begins when we let our souls wander where our mind won’t go.
Why? Leaders are needed more than ever. The generalist, polymath, multifaceted, holistic utility person is now. We must express the fullness of who we are.
How? By shifting the way we perceive ourselves and others we can formulate a new way of thinking, living and being.
When? The IA spirit is forever.
About Greg Plater
Greg’s diversified life experience as a former professional basketball player, first-generation college graduate, tech recruiter, Art Director, coach, multi-hyphenate creative, and student of life – have all shaped his identity. He believes feel (empathy), drive, and being a sponge for learning with an open mind + perspective are key to unlocking our potential. His excitement comes in listening, observing, and bringing what is missing to the forefront. From Salem, Oregon to over 20+ countries, his vision has always been to break boundaries of perceived limits – leading by example – and invite others to surpass him along that journey. When the world is your playground, life is the curriculum.